Annual Business Plan Cover (2023–24)
Visual Design Support / Strategic Document Presentation
Contributed to visual adaptation of the strategic business plan. Helped align visual identity with accessibility and tone expectations for a broad public readership including patients, caregivers, and healthcare partners.
Exceptional Care – Wherever You Call Home
Awareness Messaging / Homepage Copy
I developed this clear and compassionate homepage copy to reinforce trust in HCCSS during a period of transition. It communicates essential service information while underscoring the organization’s commitment to accessible, patient-centered care across Ontario.
Mandatory COVID-19 Vaccination Policy
Visual Communication / Staff & Public Notice
To help roll out the organization’s pandemic safety protocols, I created internal and external assets like this one to communicate policy changes in a direct, high-visibility way while maintaining brand tone. This visual was part of a multi-platform messaging approach.
Winter Weather Advisory
Rapid-Response Communications
This alert was crafted to keep patients informed during service disruptions due to inclement weather. I prioritized clarity and reassurance while ensuring accessibility for a broad audience. Messaging was aligned across website banners, newsletters, and social channels.
2023–24 Annual Business Plan Overview
Newsletter & Social Summary Copy
I created public-facing summaries for the 2023–24 Business Plan to encourage transparency and stakeholder engagement. This involved distilling a complex policy document into digestible, audience-appropriate highlights shared across the website, newsletters, and community outreach materials.
Wound Self-Management Program: Your Passport to Health
Print & Digital Patient Resource
This piece supported patients in managing chronic wounds at home by introducing a user-friendly “passport” system. I helped distill clinical concepts into accessible language, aiming to reduce patient anxiety while supporting wound care routines. Designed for use in both print and digital formats to reach diverse literacy levels.
